|
 |
|
Note
from the Editor:
We hope you have had a wonderful holiday season. We are not back
hard at work to provide quality service to you, our customers.
We are glad to announce that BannerJammers.com is back up and running
after some server difficulties just before the Christmas. Now
that the holidays are over, keep traffic to your site by purchasing
advertising on the BannerJammers network. Our 2004 catalog is
finally complete online. Visit the site to see all the new
products for 2004. Their are some images not yet available.
We look forward to serving you in the new year.
Editor
Pre-Programmed
Website:
We can generate a mirror site like our wholesale site only with retail
prices and shopping cart for you for only $350.00. It is
completely database driven and user friendly. You can
add your
own products and update prices all from an easy to use administration
area. You can also run a real-time tracking affiliate network to
get other sites to sell for your business.
Demo -
These are prime examples of how we can implement our products into an
already existing website or design a basic e-commerce retail site for
you with our database of wholesale products imbedded into your
site. Email us at
DesignDept@intlwholesale.com
Hosting an
merchant fees are additional.
Lifetime
Virtual Terminal License:
Only
$99.00 one time fee. No monthly
leases to contract. 2.29% plus $0.30 per transaction. You
can find a better deal than this on the internet for your payment
systems. More
info...
|
|
. |
|
|
| . |
|
 |
 Pemberley
Collection™ Pillow Covers. The excitement of the
Mediterranean influence is carried forward with this
beautiful red pillow cover. The shimmering gold thread
weaves it’s magic through this design and is
complemented with red satin fringe piping. Made of cotton
chenille, this set of two each measures 153/4"
square. Retail $37.95
Basic Price: US$16.80
Upgrade
Price: US$8.40 |
|
 From
the inlaid semi-precious stones, representing the
countries of the world, to the deep blue sea, this Kassel™
Small 220mm World Globe stands 15" tall and will
bring attention and beauty to your home. Features a light
gray, three-legged stand with ball feet. Presentation
samples of each of the semi-precious stones is included.
Retail $499.95
Basic Price: US$222.80
Upgrade
Price: US$111.40 |
|
 Giovanni
Navarre™ "Italian Stone Design"™ Genuine
Suede Leather Jacket. Ladies and gentlemen take a step
forward in this fashionable tan, leather jacket. This
beautiful genuine suede jacket breathes naturally and can
we worn year ‘round. A wardrobe must. Size Large.
Available in sizes M-3X. Retail $59.95
Basic Price: US$24.00
Upgrade
Price: US$12.00 |
Can
you submit your site to over 800,000 Search Engines and
Directories each month for less than $10.00? We can...
Advertise
your website.
BannerJammers
is
presently offering 200,000 Top Network Banner Impressions for
only $99.00. That's less than 50 cents a
thousand. You can beat that with a stick.
|
|
Give
Your Company a Personality Test
By
Joe
LePla
|
Take a minute to
think about the companies you really enjoy working with.
Why do you like them? While you may have originally been
attracted by the quality or price of their products, what
keeps you coming back is that on some level you have
emotionally bonded with them — much like you would with a
good friend. The power of this bond is that it translates
into repeat sales and a much shorter buying decision time.
To create this strong emotional bond
between your customers and your company, your customers
need to have a consistent experience each time they deal
with your firm — whether they interact with your Web site
or with your company president. You can ensure that this
experience is positive by determining what the personality
of your company is. While your company's brand represents
the rational promise you keep, personality takes care of
the emotional connection. All of us like and expect a
consistent, positive experience in our dealings with other
companies. Deciding upon a company personality directs
employees' actions in order to make this positive
experience happen.
If this idea of giving a company
a personality sounds too fantastic, think of a company
that you have had multiple interactions with. If your
interactions were all pleasant, did you come away from
those experiences with a positive feeling for the company?
If so, why do you think you had an emotional response? You
may have even told someone, "I really like that company,
because everyone there is so pleasant and helpful."
In this hypothetical case, you
were attributing personality traits to the company and
then reacting to it as you would if it were another
person. If you had another set of experiences with the
company, where one was positive and the other negative,
you might say, "I wish that company would get its act
together." This is exactly the same comment you might have
about a friend's actions that you weren't happy with.
Personality interacts with the
brand to influence how the customer feels about a company.
The personality also determines whether a brand furthers
the customer's emotional understanding of a company. For
example, if the brand personality is open and friendly, it
can make customers feel secure and comfortable. A good
example of this is Saturn Corp.'s
Welcome Center in Spring
Hill, Tenn., where Saturn car owners can go to get to know
Saturn or its national network of
CarClubs, which are
communities of Saturn owners.
First, Do a Little
Self-Discovery
You discover your
company's personality through asking employees and
customers questions such as "What is the company's
business style?" or "What kind of person would the company
be?"
These questions will uncover
personality traits you can use to describe the company.
Since some traits may be more important than others, you
may wish to focus on one or two particularly apt traits.
Alternatively, you can create a longer list, if that seems
appropriate for your company.
This set of traits, once
implemented with employees, will shape what customers take
away on an emotional level from interactions with your
company's brand. It will describe the voice that the
company or product brand uses in its communications and
guide how the brand will be presented to customers and the
greater public. This does not mean that employees need to
conform their personality to the company's — that is not
possible or desirable. Rather, the company personality is
something that will guide the company's public voice and
actions. |
Article
Continues below...
|
Sample of our Price Reduction |
|
|
|
|
Login
now. All new products for 2003 have been added to our
database.
|
Your Own
Professional Site in less than 48 Hours
 You
too can have a website like this with all our products
installed. Don't waste time typing descriptions and
linking images to your site. We can generate a
professional looking website in less than 48 hours.
You have complete control. Uses your domain name.
You can add, edit or delete products from the database.
You also get free upgraded membership and website submission
packages.
-
What
you get:
-
Professional Looking Web Site
-
Products to sell (over 500 at 75% off retail)
-
Complete control as to what's on your site, Add your
own, edit or delete any product(s) you wish
-
Submission of your site to over 800,000 search engines
and directories all for this great low price.
-
Upgraded Membership
-
and much more....
Demonstration Site:
(USERID: demo PASS:
demo )
DETAILS....
|
Continued...
Does Your
Company Personality Meet These Criteria?
The
following criteria are critical for the creation of an effective
personality:
Does the
personality reflect the brand?
The personality that
a brand projects to the marketplace must reflect the way that
the company really acts. A good example is the not-for-profit
Seattle Children's HomeWeb
site. It has a personality that is respectful, open, focused,
nonjudgmental, and dedicated. It provides the right attitudinal
tools for fulfilling its brand principle of building
partnerships to improve futures.
Can your customers
identify with the personality?
Just like in
person-to-person interactions, customers will respond to a brand
personality that they can relate to. A brand that has a
"playful" personality attribute may appeal to customers who want
to be perceived as not taking their lives too seriously. For
example, a recent commercial for Jiffy Lube featured the slogan
"We don't want to change the world; we just want to change your
oil."
Is the personality
consistent with customer expectations of the brand?
The personality must
reinforce how customers experience your products and services.
This is particularly important for service-based companies,
where there are no tangible products involved.
Data Dimensions' high-tech
consulting firm Web site reinforces its collaborative, flexible,
and confident personality.
Use your company
personality to define the spirit with which you approach future
actions. Let it guide you in decision-making. For instance, if
the basis of your personality is respect, you can use this trait
to define how you work with customers and partners. A
well-developed and well-implemented company personality helps
make sure that your customers have a consistently positive
experience with your business.
The views of our authors don' t necessarily
reflect the views and policies of this company or its
advertisers.
|
 |
This is not Spam, you
are being sent this email in accordance with your basic registration
requirements. If you would like to
be removed from our mailing list, your entire account will be deleted
and no other email will be sent to you, in accordance with our terms
of service agreement you agreed to when you registered.
To
unsubscribe, visit our site and enter email address and
click unsubscribe.
|
|
