NewsLetter for Monday March 31st, 2003

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Advertise your site:  You can now get 100,000 Network Banner Advertising Impressions for only $65.00.  We have other plans you can order or just use our banner exchange and swap impressions within the network FREE.  Visit our partner at BannerJammers.com 

Pre-Programmed Website:  We can generate a mirror site like our wholesale site only with retail prices and shopping cart for you for only $350.00.  It is completely database driven and user friendly.  You can add your own products and update prices all from an easy to use administration area.  You can also run a real-time tracking affiliate network to get other sites to sell for your business.  Demo
BannerJammers.com

Gifts of the Week.com


These are prime examples of how we can implement our products into an already existing website or design a basic e-commerce retail site for you with our database of wholesale products imbedded into your site.  Email us at DesignDept@intlwholesale.com
Hosting an merchant fees are additional.

Lifetime Virtual Terminal License: Only $99.00 one time fee.  No monthly leases to contract.  2.29% plus $0.30 per transaction.  You can find a better deal than this on the internet for your payment systems.  More info...

Partnership with BannerJammers.com:  We recently partnered with BannerJammers.com to incorporate the to sites and combine efforts to create a larger banner exchange network and to offer BannerJammers.com website owners the opportunity to participate in our drop shipping program.  All accounts from our old exchange services will be transferred within the next couple of weeks.  All code from Intl Wholesale exchanges service will have to be change with each website to the new account codes.  We encourage you to signup with your new account at BannerJammers.com and we will transfer any credits you may have to the new account.  If you have any questions about this partnership, please contact us at:  merger@intlwholesale.com

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Pemberley Collection™ Pillow Covers. The excitement of the Mediterranean influence is carried forward with this beautiful red pillow cover. The shimmering gold thread weaves it’s magic through this design and is complemented with red satin fringe piping. Made of cotton chenille, this set of two each measures 153/4" square. Retail $37.95
Basic Price:  US$16.80
Upgrade Price:  US$8.40

From the inlaid semi-precious stones, representing the countries of the world, to the deep blue sea, this Kassel™ Small 220mm World Globe stands 15" tall and will bring attention and beauty to your home. Features a light gray, three-legged stand with ball feet. Presentation samples of each of the semi-precious stones is included.  Retail $499.95
Basic Price:  US$222.80
Upgrade Price:  US$111.40

Giovanni Navarre™ "Italian Stone Design"™ Genuine Suede Leather Jacket. Ladies and gentlemen take a step forward in this fashionable tan, leather jacket. This beautiful genuine suede jacket breathes naturally and can we worn year ‘round. A wardrobe must. Size Large. Available in sizes M-3X.  Retail $59.95
Basic Price:  US$24.00
Upgrade Price:  US$
12.00

Can you submit your site to over 800,000 Search Engines and Directories each month for less than $10.00?  We can...

Advertise your website.  BannerJammers is presently offering 200,000 Top Network Banner Impressions for only $99.00.  That's less than 50 cents a thousand.  You can beat that with a stick.

 

 

 

Start a Sales-Based Affiliate Program

By Steven Rothberg

One of the great lessons learned from the early days of online marketing is that traffic is not king.

Traditional retailers have long understood that bringing additional foot traffic through the doors of their stores is only profitable if the visitors become customers.

Foot traffic that produces no additional revenue is harmful because investments in infrastructure and personnel are required to manage that traffic.

The same rule applies to Web sites. Having a healthy amount of traffic is vital to their success, but to spend online marketing dollars attracting traffic that produces more expenses than revenues is foolish. If you're part of an affiliate program, it's also unnecessary.

Where's the Return?

Traditional advertising models applied to the Internet can successfully drive additional traffic to your site, but much of that traffic will not produce additional revenue. Online advertising has historically been purchased just like off-line advertising: Advertisers take on all of the risk and publishers take on none.

This is because advertisers pay to have their ads shown to a certain number of people, regardless of whether those people end up as customers.

Unfortunately, as with off-line advertising, the overwhelming number of people who see your online ads will never become your customers. Typically, only 0.5 percent to 1 percent of people who see an online ad will respond to it by clicking on it and going to the advertiser's site. Once there, only 1 percent to 2 percent will buy.

So, to get one or two customers to buy something from your site, you need your ad seen by about 100,000 people. If you pay the going rate of about $10 (U.S.) for every thousand people who see your ad, you'll need to spend $1,000 to acquire about one customer and 99 window shoppers. Wouldn't it be better to spend the $1,000 only on customers?

 

Article Continues below...

Sample of our Price Reduction

GFTAN Giovanni Navarre Genuine Suede Leather Tan Suede Jacket


Giovanni Navarre Italian Stone Design Genuine Suede Leather Jacket. Ladies and gentlemen take a step forward in this fashionable tan leather jacket. This beautiful genuine suede jacket breathes naturally and can we worn year around. A wardrobe must. Size medium. Available in sizes M-3X.

Retail Price: $54.95
Basic Member Price: $24.00

Upgraded Member Price: $12.00

Click here to Upgrade your Membership now and get an additional 50% OFF all your next wholesale purchases

Login now.  All new products for 2003 have been added to our database.  

 

Your Own Professional Site in less than 48 Hours

You too can have a website like this with all our products installed.  Don't waste time typing descriptions and linking images to your site.  We can generate a professional looking website in less than 48 hours.  You have complete control.  Uses your domain name.  You can add, edit or delete products from the database.  You also get free upgraded membership and website submission packages.  

  • What you get:  

  • Professional Looking Web Site

  • Products to sell (over 500 at 75% off retail)

  • Complete control as to what's on your site, Add your own, edit or delete any product(s) you wish

  • Submission of your site to over 800,000 search engines and directories all for this great low price. 

  • Upgraded Membership

  • and much more....

Demonstration Site:

  
(USERID: demo   PASS:  demo )

DETAILS....


Continued...

Balancing Act

As one of the owners of CollegeRecruiter.com, a job board targeted to students and recent graduates, I faced this issue two years after our site launched. Traffic was increasing, but we knew we had to find a more efficient way of attracting customers.

The trick was how to purchase advertising in such a way that the traffic it created always produced additional revenue.

By definition, affiliate programs pay for performance. The merchant only pays the affiliate when the affiliate accomplishes some performance metric. Sometimes that metric is defined as a click-through and sometimes as a lead, but usually it's defined as a sale.

We decided to turn the affiliates we were paying to run our ads into commissioned sales representatives. We started paying them only when they sent customers to our Web site. The effect was to eliminate our marketing expenses by shifting those costs so they became costs of goods sold.

Good Numbers Regained

We now purchase our advertising from the 16,000 Web sites that belong to our affiliate program. We pay them a commission of $100 whenever someone they send to our site buys something from us.

When that happens, we also pay a $20 service fee to the affiliate network Commission Junction, which manages almost all the technical and administrative aspects of our affiliate program.

Because the items we sell on our site range in price from $125 to $4,995, we make a guaranteed gross profit of between $5 and $4,895 per item sold through our affiliate program. More importantly, we acquired new customers without having to incur any marketing expense.

When you start an affiliate program in which you pay only for sales, you won't feel burdened by your online advertising expenses. Every time you pay a commission to one of your affiliates, you'll know that you also just added dollars to your bottom line. And isn't that the bottom line of being in business?

 


The views of our authors don' t necessarily reflect the views and policies of this company or its advertisers.


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