Write 'em down. Once you've found your keyphrases, it's time to start writing keyphrase-rich copy.

To learn more about how to write for keyphrases, check out my article on workz.com, 5 Steps to Better Search Engine Rankings.

Say No to Keyphrase Spam

Think you can spam search engines with secret, keyphrase-stuffing techniques? Two words: Get real.

If you spam search engines with keyphrase-crammed copy, you'll most likely get caught. Sure, we all know people who get away with some questionable methods. But ask the questions: Do they enjoy long-standing results? Are they constantly tweaking and resubmitting pages looking for the latest algorithm secret?

I don't know about you, but I would rather do it right the first time and wait for the rankings to pour in.

Here's a friendly reminder of what's considered body-text spamming. You may be severely penalized or banned from a search engine if you try these techniques — and your rankings will be in the toilet — so beware.

Hiding keyphrases. Putting keyphrases against a background of the same color makes them invisible to your readers but not to search engines. I'm sure some people are screaming, "Hey, I did that and it worked!" But others are grumbling because they were banned.

To the successful I'd ask: How are your rankings now? What are you doing to keep your rankings high for the long term? Spam is spam, no matter how well you hide your technique. Why not get over the time-wasting tricks and get it right the first time?

Repeating keyphrases. If one of your keyphrases is "warm gloves," don't shove that phrase into the body text over and over. Don't repeat warm gloves three times a sentence or back-to-back. Make your marketing copy flow and integrate keyphrases accordingly.

Inserting off-topic terms. Don't figure adding popular terms, such as "sex," will increase your ranking. The rule of thumb is simple. If a keyphrase is not relevant to your content, don't use it. It's that easy.

Resist the temptation to slack off on your keyphrase planning by thinking, "Whatever. I'm sure these phrases will be fine," or by pondering whether you can somehow slip "sex" into your writing. If you do everything right the first time, you can get the rankings you want without constant tweaking. Isn't that easier?

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