NewsLetter for Monday November 25th, 2002

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Advertise your site:  You can now get 100,000 Network Banner Advertising Impressions for only $65.00.  We have other plans you can order or just use our banner exchange and swap impressions within the network FREE.  Visit our partner at BannerJammers.com 

Site Email Program down:  Presently we are experiencing a problem with our email service within our account management software.  We hope to have it up and running as soon as possible.  In the mean time, we are emailing new customers with pertinent information about there accounts manually.  We apologize for an inconvenience this may cause and are working to get this system back up and running in a timely manner. 

Partnership with BannerJammers.com:  We recently partnered with BannerJammers.com to incorporate the to sites and combine efforts to create a larger banner exchange network and to offer BannerJammers.com website owners the opportunity to participate in our drop shipping program.  All accounts from our old exchange services will be transferred within the next couple of weeks.  All code from Intl Wholesale exchanges service will have to be change with each website to the new account codes.  We encourage you to signup with your new account at BannerJammers.com and we will transfer any credits you may have to the new account.  If you have any questions about this partnership, please contact us at:  merger@intlwholesale.com  

Pre-Programmed Website:  We can generate a mirror site like our wholesale site only with retail prices and shopping cart for you for only $350.00.  It is completely database driven and user friendly.  You can add your own products and update prices all from an easy to use administration area.  You can also run a real-time tracking affiliate network to get other sites to sell for your business.  Demo
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These are prime examples of how we can implement our products into an already existing website or design a basic e-commerce retail site for you with our database of wholesale products imbedded into your site.  Email us at DesignDept@intlwholesale.com
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Pemberley Collection™ Pillow Covers. The excitement of the Mediterranean influence is carried forward with this beautiful red pillow cover. The shimmering gold thread weaves it’s magic through this design and is complemented with red satin fringe piping. Made of cotton chenille, this set of two each measures 153/4" square. Retail $37.95
Basic Price:  US$16.80
Upgrade Price:  US$12.60

From the inlaid semi-precious stones, representing the countries of the world, to the deep blue sea, this Kassel™ Small 220mm World Globe stands 15" tall and will bring attention and beauty to your home. Features a light gray, three-legged stand with ball feet. Presentation samples of each of the semi-precious stones is included.  Retail $499.95
Basic Price:  US$222.80
Upgrade Price:  US$167.10

Giovanni Navarre™ "Italian Stone Design"™ Genuine Suede Leather Jacket. Ladies and gentlemen take a step forward in this fashionable tan, leather jacket. This beautiful genuine suede jacket breathes naturally and can we worn year ‘round. A wardrobe must. Size Large. Available in sizes M-3X.  Retail $59.95
Basic Price:  US$27.20
Upgrade Price:  US$20.40

Can you submit your site to over 800,000 Search Engines and Directories each month for less than $10.00?  We can...

Advertise your website.  BannerJammers is presently offering 200,000 Top Network Banner Impressions for only $99.00.  That's less than 50 cents a thousand.  You can beat that with a stick.

 

 

 

Create a Community of Regulars

By Heather Duggan

A community is a set of people you keep running into over and over again. One way to think of loyal community members who contribute consistently is as "regulars."

Without regulars, there is no community. Drawing in and retaining those regulars is the most important job of any community owner. And it is a job that becomes more difficult as the Net continues to grow and to fragment.

David R. Woolley, president of Thinkofit (a virtual community consulting firm specializing in community software), summarizes the difficulty in building a community:

"I think it is a lot harder than it used to be, mainly because there's so much competition for attention. It used to be, back in the 1980s, that 'if you build it, they will come.' ... Early on there weren't very many venues for online discussion, so if you opened one up, people who liked that kind of thing would flock to it. Now barriers to starting one of these things ... Well, there aren't any barriers. You just go to Yahoo! or Excite and start up a 'community' in five minutes. Actually, getting attention for it is much harder, because there's so much out there."

The Stages of Membership

Community membership is not an event but a process, as potential members progress from being a stranger to a passer-by to a lurker to a participant to a regular. Only a small percentage of people make the conversion from one step to the next, so it's important to hold on to as many as possible at each stage. Here are some ideas for doing so:

Conversion: From Stranger to Passer-By

Your key task: Make potential members aware of your community.

If you're starting a new community, begin by building content that will attract members to your Web site — and then publicize that content.

Some other things you can do to attract members to your community include:

  • Writing a regular newsletter highlighting your site and community.
  • Staging events and advertising them on the major search engines.
  • Hosting regular chats and publicizing them in advance.

If you're hosting an existing community, the most successful marketing tool is your own members. To make the most of that potential, try:

  • Encouraging members to bring in interesting participants.
  • Making the invitation and acceptance process as simple as possible.

 

Article Continues below...

New Online Purchasing Now Open

 

Login now.  All new products for 2003 have been added to our database.  

 

 

Continued...

Conversion: From Passer-By to Lurker

Your key task: Move the passer-by from your Web site into the community space. (But be realistic in your expectations — only a very small percentage of the people who are interested in your site will visit the community areas.)

Here are some pointers you can follow to increase your chances of converting a Web page visitor into a community entrant:

  • Highlight community content on your Web page.
  • Create "small steps" for encouraging participation — such as posting regular survey questions on your site and letting participants answer via e-mail or by using an online form.
  • Make the sign-on process as simple as possible.
  • Provide some reward to those who make the effort.

Conversion: From Lurker to Participant

Your key task: Transform a regular reader into a participant.

You can encourage this transformation by making the community as welcoming as possible. Here are some pointers:

  • Send an e-mail message to new members within 24 hours of their membership. Welcome them, give them pointers on getting started, suggest topics where they might participate, and tell them about any interesting upcoming events.
  • Make the discussion as permeable as possible. This means creating regular breaks in the discussion, through summaries or open questions, where newcomers might find a space for themselves.
  • Provide a place where newcomers can experiment with the software.
  • Always greet newcomers, and encourage other community members to welcome them.

Conversion: From Participant to Regular

Your key task: Encourage intermittent participants to check in — and participate — regularly.

While the community owner can largely manage the first three steps, this final step is wholly dependent on the entire community. People return to places where they find a group of people to talk to. If your community is not such a place, you will not be able to retain members. No effort on your part, no matter how great, will create a regular participant where there is no community.

This means that creating a community involves, in large part, knowing when and how to let go and allow the community to take ownership. This is an art form (much like the art of raising a child), but there are some general rules to follow:

  • Just as you leave spaces in the conversation, leave spaces in the ownership of the community. After a certain point, efficiency runs contrary to community. Find things you don't do well, and let your members know that you need help in those areas. And then expand the areas of your inefficiency (while carefully maintaining the community at the same time).
  • Make certain your community software facilitates changes in membership. Can you hand over some (but not all) of the hosting tools? Can you allow members to take over certain content maintenance tasks?
  • Facilitate members' ability to find people to talk to by including personal profiles, highlighting member interests, and adding databases and searchable discussions.

According to Denham Grey, president of Grey Matter (a knowledge consultancy), "It's no good being high up on a search engine. You really have to capture people's attention and commitment inside the community. That's what it's all about. You can bribe them in, but you don't keep them that way."

 


The views of our authors don' t necessarily reflect the views and policies of this company or its advertisers.


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