Advertise your site:  You can now get 100,000 Network Banner Advertising Impressions for only $65.00.  We have other plans you can order or just use our banner exchange and swap impressions within the network FREE.  Visit our partner at BannerJammers.com  Pay for Performance Banner Ads:  100 legitimate Banner Ad Clicks for only $50.00.  This is not those stupid popup hokey impressions.  This is real traffic that has an interest in your product or service because they have clicked on your banner.  If you are interested in generating real traffic and no irritated people with popup banner ads and wasting bandwidth, please contact our advertising team at advertising@intlwholesale.com.  Partnership with BannerJammers.com:  We recently partnered with BannerJammers.com to incorporate the to sites and combine efforts to create a larger banner exchange network and to offer BannerJammers.com website owners the opportunity to participate in our drop shipping program.  All accounts from our old exchange services will be transferred within the next couple of weeks.  All code from Intl Wholesale exchanges service will have to be change with each website to the new account codes.  We encourage you to signup with your new account at BannerJammers.com and we will transfer any credits you may have to the new account.  If you have any questions about this partnership, please contact us at:  merger@intlwholesale.com   Pre-Programmed Website:  We can generate a mirror site like our wholesale site only with retail prices and shopping cart for you for only $350.00.  It is completely database driven and user friendly.  You can add your own products and update prices all from an easy to use administration area.  You can also run a real-time tracking affiliate network to get other sites to sell for your business.  Demo -  BannerJammers.com Gifts of the Week.com These are prime examples of how we can implement our products into an already existing website or design a basic e-commerce retail site for you with our database of wholesale products imbedded into your site.  Email us at DesignDept@intlwholesale.com Hosting an merchant fees are additional. Lifetime Virtual Terminal License: Only $99.00 one time fee.  No monthly leases to contract.  2.29% plus $0.30 per transaction.  You can find a better deal than this on the internet for your payment systems.  More info...

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Advertise your website.  BannerJammers is presently offering 200,000 Top Network Banner Impressions for only $99.00.  That's less than 50 cents a thousand.  You can beat that with a stick.

A Lesson in Click-Through Banner Ads

By Grant Crowell

A common method of gauging the effectiveness of a banner ad is to determine how many times it has been clicked on. This is called a click-through ratio, or "CTR" for short. This ratio is calculated by dividing the number of times a banner ad is displayed by the number of times it is clicked on. For example, if a banner has a CTR of 50 to 1, it means that 1 out of every 50 people who viewed that banner clicked on it (this results in a 2% CTR).

Those who stand to benefit the most from click-through banner ad campaigns tend to be smaller companies, companies that have yet to achieve national or even regional recognition, or those with a limited budget for banner advertising. While a large company can afford to purchase a great deal of Web space for repeated exposures of its banner ads to saturate its target market(s) — as a branding banner ad campaign does — the person who implements a click-through banner ad campaign has to strive for maximum effectiveness each time the banner ad is displayed.

While banner ad technology is comparatively new, the rules regarding click-through banner ad campaigns (which are often used by companies with a limited budget) are the same as those you should follow when advertising in any traditional media outlet. Your message has to be more direct and more outstanding, because people will be less likely to see it a second time around. Because of this limited exposure, you have the advantage of being more aggressive with your ad design style and content, even if it isn't necessarily the image your company projects on its own Web site. And because you have yet to establish a familiar impression in the minds of your target audience, they will be less likely to judge your company unfavorably by any predetermined conceptions. Hence, the goal of a click-through banner ad campaign is simply to have the largest amount of visitors in your target market click on your banner ad the first time they see it. They may not be as likely to remember it later, and they may not be as likely to ever see it again.

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Click-Through Banner Ad Strategies

There are several proven, effective strategies for click-through banner ad campaigns. Your banner ad may call for an action on the end user's part (for example, it may state what your audience wants or needs and how they can use your company's product or service to get it), or it may share strong feelings, such as humor or outrage. (One banner ad could combine the two and allow you to figuratively throw a pie in the face of a big tycoon who raises our gas prices.) Another effective click-through strategy is to design a "trick banner," in which the graphics look like actual links or buttons and the ad itself may even blend into the Web site it is running on.

But is a trick banner ad in essence a form of deceptive advertising? No, and here's why: In a trick banner ad, the content is still true to what is actually being advertised. For instance, if you are a ticket reseller and you have a banner ad with graphics of "trick links" to things such as sports tickets, concert tickets, and so on (but all these links lead to your site), people will be clicking through to a site that has what they are expecting — tickets. The banner ad may look like it's part of the original site, but that is primarily to give people a sense of familiarity, which is a very important trait in any advertising campaign. Familiarity shouldn't be confused with deception, any more than a fast-food chain using a popular movie trailer to sell its product (such as Burger King using "Chicken Run" characters or McDonald's using "Batman" characters for their advertising) should be considered deception.

A deceptive banner ad, on the other hand, attempts to mislead the audience with a message that is more appealing than what is actually being sold. One example is a banner ad that promises "FREE Money: Click here!" only to link viewers who click on it to an online casino. Since it was never advertised in the banner ad (graphic-wise or content-wise) that the actual service being advertised is online betting, the vast majority of the audience will click away from the gambling Web site as soon as they arrive at it. A banner ad like this may generate a high click-through rate, but this rate is a very poor indication of actual effectiveness (such as increased revenue) of the ad. A trick banner ad is different; it concentrates on a more defined target audience, and the people who click on it will be much more likely to have an interest in what the destination site has to offer, thus generating a positive public reaction.

The disadvantage of using click-through banner ads is that they force you to be more selective with your target audience. If you make your banner ad too general or even deceptive, you'll get a large number of click-throughs but few sales. This can also cost a lot if you have an account with a Web advertising company that charges you per click-through. Make sure your banner ad is an accurate reflection of what you're offering or takes people right to where they're expecting to go.

The views of our authors don' t necessarily reflect the views and policies of this company or its advertisers.